The Marketing Smoothie Recipe For Older Adult Services

Take your direct mail, your advertising, your website, Facebook page, special events and put them all in a blender. Combine, mix on high and serve immediately. The rich flavors will create a marketing masterpiece worthy of your finest efforts. Yields: New customers. Will keep for at least one year.

It’s true, every ingredient you add to your marketing mix is going to enhance the effectiveness of your campaign especially when you combine them and let them work together to support each other. This is especially true when appealing to older adults. Seniors usually read direct mail and watch or listen to commercials, hence the expiration date for these mediums is further out than say, print advertising. That.5% response rate you get with direct mail may bring people to your community, your store or your website. Use it wisely because it is quite expensive; however, it can boost interest and awareness about your organization when you promote your website, blog, Facebook, etc., in the mailed piece (email or snail mail).

Special events are a great place to have people sign up with their email addresses. Offer something for free, or an opportunity to win cash or a give-away and you’ll get more email addresses. Take your online magazine or website on the road — to senior fairs, to trade events, anywhere you can. Then let people see what they can learn, enjoy and gain value from by participating in your online activities.

Of course there’s a menu of options for those folks who like to consume the latest communications trends of Facebook, Twitter, LinkedIn and blogs, too. First, connect your Facebook page, Twitter, YouTube and LinkedIn accounts via any one of a number of new social media management services that are often free. Then link all of that to your website. Connect the paths among all these accounts to your blog or online magazine, to reputable referral sites and of course, your RSS Feed. Promote your events on your site, within these accounts, offer special discounts, etc. via these mediums. You can even try pay-per-click advertising on search engines and referral sites.

In your monthly statements or newsletters, provide links and special advantages to using your organization’s online tools. Use signage throughout your venue to promote your online and make it worth a prospect’s while to seek out your business on the Internet.

Online strategies are far less expensive overall and are proving to be about 60% less per lead than traditional tactics. However, a slow but steady shift of funds and efforts away from the traditional methods into the online is a far more successful way to reach the older adult market. Use the next year or two to change your lead-generating diet to mostly online.

A Good Matchmaker Adult Service For You

Matchmaker adult sites will find matches for adults. Adults want so many things when it comes to relationships. If you are one, you probably know what I’m talking about. Getting someone to love is never easy and, it is helpful to seek matchmaker help. They are trained and experienced to do the job and, to do it well. Adults will want to establish long term or even short term relationships. For this reason singles join the matchmaker adult services that will best suit their needs. There are very many services to look for and, they include online dating, speed dating and many others. Adults usually what a method that will save time and one that will provide limited hassles. There are not very many services with such a description but, you will definitely find a service that you will not regret. Matchmaker adult online dating services have a lot to offer. Dating this way comes with very many dynamics and, you are joining another community or society of people who you will not regret meeting.

Online dating will introduce you to great friends and lovers. It has been one of the most popular modes of dating in our modern world. A lot can be said about it and, you will definitely find it something else. Online dating advice is worth checking out in this matchmaker adult dating services. This is because we all need it. There are very many adults who go around life with certain wrong attitudes. You will learn how to overcome bitterness and learn how to embrace the new relationships that are likely to come your way. There are other tips that help you make a relationship work and, they may touch on flirting and getting a person to fall in love with you. Many singles want somebody to fall in love with them. This needs to be the kind of love that lasts. This is very much achievable but, you have to learn how to go about it.

Therefore, the services are there to guide you every step of the way. If you wish to make your voice heard, you can join forums. You have to choose a service that comes with this service. Forums will give you different perspectives as you get a chance to interact with other singles. Another feature that services will come with is chat rooms. They connect you to a variety of singles and, they can be so much fun. If you have never tried this, it is time you did; you will not be disappointed. Finding a person to love will mean going through many options before you arrive at the person you really feel is special. However, matchmaker adult site will only make it easy for you. You need to make sure that the service you choose will be safe and anonymous. This is an issue that singles grapple with but, services for dating will have ways to ensure that this is catered for. If you wish to join services that offer their services for free, you can join Adult Friend Finder, To My Date and many others. The options are many and, it is all up to you.

Community Resources for Older Adult Services

Sometimes it is difficult to identify needed community resources to help with an elderly person’s care. Professionals in related fields may find that caregiving resources grow and change quickly, and it can be difficult to keep up with these changes. Family members are even more confused as they try to discover and then access appropriate resources. Some of the confusion comes from not knowing what types of resources to research, and what payor sources are required.

A. Older Adult Services: The Big Picture

The “backbone” of community services for the elderly has been the Administration on Aging funded federal Title XX services for older adults authorized by the Older Americans Act.. The Older Americans Act, was initially passed in 1965, and reauthorized most recently in 2011. It establishes the federal Administration on Aging to oversee and fund older adult services. The law provides the policies, defines the services, and describes the funding parameters for older adults in every U.S. state and territory.

In 1973-1974, the federal Administration on Aging established Area Agencies on Aging and funding for social services for older adults through the states. In the early 1980s, the Administration on Aging was involved in nursing home reform through an omnibus reconciliation act. And, later, it dealt with the growing demand for and regulation of caregivers, discrimination against the elderly and elder rights.

B. Core Administration on Aging Funded Community Services

Core social service, nutrition, transportation and home care programs at the community level are often funded through Administration on Aging grants to the states. Many of these services are offered through a county or local city Senior Center. Senior Centers are often nonprofit agencies, however some centers are run by local government entities. In larger communities, one can find more than one Title XX funded organization.

For more information about Title XX funded services, contact the Administration on Aging’s website by typing in those words, and/or contact your state’s Agency on Aging.

C. Other Local Community Services

There are a number of services in many local communities. The large the community, the greater and more diverse the programs and services. The following represent some of the most frequently found local resources.

Senior Centers – These provide a range of services to older adults, usually age 60 and older. They are usually funded for a range of social, educational and fitness activities; lunch and nutrition services; transportation, and often some level of visiting and/or home care services. Many centers that are nonprofits receive additional funding from grants, contracts and donors which allows them to further develop and expand services beyond core services funded by AoA.

Visiting Nurse Services (VNS) – Located in most major metropolitan areas, Visiting Nurse Services is a nonprofit home health care agency founded almost 100 years ago. It provides home health care and hospice services in many communities. Services to older adults comprise a large portion of many local VNS agencies. VNS home care services allow many older adults to remain in their homes by providing assistance to help people with basic activities of daily living (ADLs).

Meals on Wheels – Local Meals on Wheels programs provide home delivered meals to home bound people five days a week. Services to older adults represent a significant part of home delivered meals.

Local Hospice Organizations – Many communities have a freestanding local hospice nonprofit agency or a hospice program related to a local hospital or other large organization. Large metro areas may have multiple hospice programs. Hospice care is a critically needed part of the service mix, and a growing need.

Caregiving – nonprofits and businesses provide a range of caregiving services. Some of the strongest in the field have excellent quality records. Check thoroughly, as there is a large difference among local providers and with the quality of care provided.

Counseling – available in many different settings, and there are therapists with expertise in family counseling as well as working with adult children of frail elderly. Look for this expertise.

Legal Issues – these often include developing financial and health care Power of Attorney or general Power of Attorney. Other issues can include developing wills and trusts, identifying affairs that need to be handled by the adult children, and, in some cases guardianship. In some communities, there are Senior Citizens’ Law resources that provide pro bono and/or sliding fee scale services. Find attorneys with expertise in elder law.

Financial Issues – in addition to those mentioned above, many families find that the costs for elder care can be excessive, sometimes stripping family resources. Resources can include nonprofit sliding fee scale services, dual eligible Medicare/Medicaid coverage, and county health care funds in many states

CNN Falsely Accuses Craig’s List of Publishing Ads in Adult Services

Repeated false accusations against Craig’s List led to the censorship of its Adult Services section yesterday after CNN repeated attacked the website with a misleading news report in which Amber Lyon falsely accused Craig’s List of promoting child sex trafficking in the adult services section of its website. The falsehoods of this smear campaign can be found in her tactics that present a misleading image to the untrained eye while rewarding law enforcement for incompetence.

Amber Lyon began her Craig’s List smear campaign by posting an ad on the site herself, showing that it was visible on the site, and then confronting Craig Newmark with false accusations of publishing her ad as well as similarly written ads created by end users on his website. The report was then presented to the public in a way that people unfamiliar with how computers work might think that Craig’s List itself were the publisher of such material. The problem with her position is that it can be debunked by taking a close look at her report in which she can be seen initiating a button click event to publish her fake ad on the site just like the authors of every other ad on the site publish of their ads. Despite this she claimed that Craig’s List “posted” the ad and presented it in a way that a reasonable person unfamiliar with the technical aspects of posting information with a web form could believe was the fault of Craig’s List. This is because most people outside of the web development community for which I am a member have no idea how dynamic websites operate.

When Amber Lyon independently initiated the button click event a HTTP POST was sent to the server and the content of the text fields on the page were inserted into a database along with information not visible to the eye such as user id and date. The insert created a new row with a unique id number along with a collection of columns for title, description, etc. A HTTP POST can be triggered automatically, but usually as is the case with Craig’s List requires an end user to click a button for it to happen making it technologically impossible for Craig’s List to be responsible for the event. To display the data online for end users sites like Craig’s List have a series of search pages with data bound lists that display records from a database that meet the necessary criteria according to a Select Statement written in Structured Query Language (SQL). These sites typically have a Where Clause that uses a series of Operators to filter data based on integer values and string patterns. Constraints in the Where Clause typically include things like “activeuser = 1” where “activeuser” is a binary variable with 1 meaning true and 0 meaning false to return a grid of all ads created by users whose accounts have not been deactivated. List pages typically contain a link to a details page that includes the item id number in the URL as is the case of Craig’s List. The anatomy of a Craig’s List ad URL is a combination of the city sub domain, domain name, neighborhood, sub category, item id, and file extension. This may appear to the untrained eye as a unique document as if Craig’s List created a new page and uploaded it to the internet, but it’s not. It’s a dynamic form that display data bound fields for a single record using a Where Clause that requires that the item id be in the querystring of the URL. The result is an efficient system capable of displaying an unlimited number of records within the capability of its hardware without requiring any additional human resources to maintain. It does not matter if you have 10 users or 10 million as long as the computer is running no additional staffing is needed so long as you have proper disclaimers and require end users to assume all legal liability for their activities before being allowed to use the service.

Now that it has been established the Craig Newmark does not post ads on his website its time take a look at how the First Amendment protects the ability to accurately report statements made by others. Now assume for a second that Craig Newmark was stupid enough to constipate the flow information by blocking new ads all the while wasting money by hiring staff to review and approve user generated records he would have the right to approve every single submission regardless of its content because the First Amendment protects the right for Person A to tell others what Person B says whether its “my name is Paris Hilton and I suck dick for coke” or “I look like Paris Hilton, but half her age and I suck dick for coke just like she does”. The statement itself is irrelevant so long as Person A repeats it accurately when telling other people about it. This applies to representing data as well because no matter what a Craig’s List ad says it will always be an accurate representation of alphanumeric and non-alphanumeric characters as it exists in the database.